Inn-Dustry Inn-Sider Newsletter

Gaining Stronger Guest Retention (& Stronger Guests) with the Right Fitness Equipment

When traveling, whether staying for business or pleasure, guests can appreciate keeping one part of their day similar to their everyday schedule: their workout.

Because they want no break in schedule, these guests need no marketing to entice them to use your fitness center; a hotel must have gym equipment that can be enticing enough,accommodating many types of guests with a variety of fitness goals.

Two Notable Qualities for Gyms of Every Size

Two qualities that all travelers, fitness-minded or not, will almost immediately notice are the space, availability, and cleanliness. No guest wants to exercise in a gym that many have used and none have cleaned. Staff should ensure that equipment is wiped down regularly and that the gym is cleaned to make guests feel at ease. Encourage guests to wipe down equipment after each use by providing a wipe station throughout the facility.

A guest also wants to have enough space to not only complete their own exercises, but know they are not a hindrance to other guests also trying to squeeze in a workout. Though this may be a great place to meet new contacts, no one likes a workout while trying to maneuver around another person.

With functional training at such a high peak of interest, the ease of storage and low cost options available make hotels are flock to take advantage of these options in lieu of traditional machines. However, when laid out throughout the gym, functional training can require more space than traditional machines and make it more difficult for guests to move around the facility.

In the case of struggling to find that balance between functional training and space efficiency, pieces like the Quickfit Pro SM1050 provide a wide range of traditional, sport-specific and functional training exercise choices while the compact single-tower design fits in any space – includ-
ing a tight corner. This particular piece also includes a colorcoded procedure label of beginning and ending positions for 18 different exercises and a QR code that links to online instructional videos, demonstrating workouts performed by trainers.

Keep Guests Connected & Improving

In addition to keeping equipment cleaned and space-freeing, guests also want equipment to be updated and of variety. Gone are the days that a hotel fitness center can consist of only a few cardio pieces and a set of free weights, but now be stocked to accommodate users of all levels. However, staple cardio equipment like treadmills, ellipticals, and bikes will always be staple pieces. These are pieces that to be considered “up to date” need to incorporate fitness technology. The C400 Series includes treadmills, ellipticals, and both upright and recumbent bikes that are complete with Bluetooth capabilities for app connectivity, audio and heart rate; links to streaming services like Netflix and YouTube; and interactive hike, run, or bike courses through famous locations around the world.

Highlight Other Amenities for Fitness

Though traditional cardio and strength product is necessary, make your fitness center appear more robust by highlighting any other areas considered great for fitness. Many hotels equip guest rooms with yoga mats. If your building has a room large enough for functional exercise and storage, encourage your guests to take advantage of that room for these exercises, as well as yoga or Pilates. If you find that this is a popular outlet, take it one step further by incorporating classes into the daily schedule at your fitness center.

By investing in the fitness center to appeal and accommodate multiple guests, users of all fitness levels will be enticed to utilize your gym when it embraces cleanliness, space-maximization, technology, and variety. Guests remain happy with their ongoing schedule and therefore, overall stay – increasing their chances of rebooking for their next trip.