Hotels strive to ensure their guests have the best possible experience. Artwork plays a major role in this experience but is often overlooked after initial installation. New trends and changing demographics require art to be relevant and meaningful to the guest and location or a guest may reflect negatively on their stay.
The Information Age & Art
We cannot underestimate how art-savvy the modern guest is. With image-rich social media sites like Pinterest and Instagram at their fingertips, guests are far more educated in art and design than ever before. You can count on them taking a critical eye to the art on your property. Even if the room essentials are perfect, lackluster art can lead to negative reviews and unflattering images of your hotel on social media. Younger generations like Gen X and millennials judge environments closely and will not hesitate to spread the word – whether good or bad – about what they see.
Art Indifference
We become so accustomed to the art we see every day that we become indifferent to it. While it is easy to identify wear and tear on aging furniture or soft goods, you may not realize that the art hanging on the walls is well past its prime.
Art indifference is further reinforced by our own personal likes and biases. This can lead owners to search for unoffensive, universally appealing art which may not have a clear point of view or focus. Art that fails to convey a compelling story or feeling takes the guest away from the positive experience you have worked so hard to create.
Substrates and Placement
Art substrate options, size variations and placement no longer need be a point of frustration or confusion. There is a simplified process by adhering to Best Western standards. This provides you with all available options and guidance for placement.
From high-end printed acrylic, birch and metal to traditional under-glass and stretched canvas, to provide the best options for your unique hotel.
Wall Murals, Panelscapes, Mirrors and More!
When a bold statement is needed, think of the latest trends that include, wall murals, triptychs and panelscape options. Wall murals are perfect for fitness rooms, lobbies, landings and meeting areas. Panelscapes and triptychs provide dimensional art to wow your guests. In addition to this, custom sized mirrors with moldings to match your décor help bring the entire look together.
Art Sourcing Made EASY with FREE consulting
Take regional photography to another level with a custom overlay creative design process that turns original photography specific to your property, into unique works of art. Providing visually stunning collections to fit your budgetary and design needs, while working with Best Western to secure design approval.
You Have a Partner
Keeping your guest experience fresh, on-trend and “in-experience” sounds like a daunting challenge, but BW-endorsed suppliers like Interia treat you as the VIP, ensuring an effortless partnership to exceed your expectations. Their FREE consulting and art curation services are at your fingertips to ensure your guests LOVE your art.
See the huge selection of art created especially for Best Western at www.artforbw.com as well as their main site www.interiaart.com.
