The hospitality industry is experiencing a shift in traveler demographics, with a growing need for tailored experiences that cater to distinct preferences. Business and luxury travel remain strong growth areas, while domestic travel and staycations continue to surge. At the same time, modern travelers—especially younger generations—have higher expectations around convenience, personalization, and digital connectivity. To remain competitive, hotels must use technology strategically to enhance the guest experience across all traveler segments.
This is where customization can be valuable. No matter if a guest is traveling for business, leisure, or both, they want more control over their stay, more personalization, and more comfort and convenience than ever before. The good news: delivering a hyper-personalized stay to guests doesn’t have to mean a heavy upfront investment. OnStream by DISH Business empowers you to customize your entertainment technology and delight guests while boosting ROI using the TVs you already have.
Improve guest satisfaction and drive loyalty
The latest OnStream release includes its pioneering Content Management Portal, which offers system integrators and hotel staff an easy-to-use drag-and-drop system to customize on-screen experiences for the entire property, specific room blocks, or even individual rooms—no IT or coding experience required! This unlocks a world of possibilities for hoteliers and guests alike.
- Put property information at guests’ fingertips with information about check-out, amenities, operating hours, housekeeping, and more.
- According to Marigold, 85% of people say their favorite brands are the ones that treat them as individuals. With OnStream, you have the option to create personalized on-screen greetings to help guests feel at home, which can drive repeat stays.
Unlock revenue opportunities
There are several ways you can leverage your in-room TVs to drive ROI.
- Monetize sections within the TV user interface by selling ad space to local businesses rather than keeping stacks of dusty brochures in your hotel’s lobby.
- According to Oracle, over 70% of travelers say they’d be more likely to stay at a hotel offering self-service technology that minimizes contact with staff and other guests. With OnStream, you can promote ancillary paid services like dining, laundry service, and rentals through the OnStream user interface. This puts revenue-generating services front and center for guests, so they don’t need to contact the front desk.
- Utilize customization to attract and upsell group bookings. Sales managers can offer custom-branded TV interfaces for weddings, conferences, and more to differentiate their offerings from the competition. Unique interfaces for specific room blocks can include welcome messages, even schedules, real-time push notifications to specific rooms, and photography to deliver next-level personalization.
Cut costs with leading-edge technology
When you choose OnStream, you are choosing a platform that can maximize the lifespan of your existing technology, including TVs without Pro:Idiom and dated coax inputs. The technology is designed to meet you where you are today by working with your existing infrastructure, including updates you make down the road. SMARTBOX2, which serves as the basis for DISH Business’s hospitality solutions, powers live TV from a single, microwave-sized box—saving space and energy. With flexible solutions that can be tailored to your unique needs and budget, DISH Business can help you keep up with guest needs while delivering the best value.
Ready to learn more?
In case you missed DISH Business at this year’s AAHOACON, we invite you to join us at HITEC—taking place June 16-19 in Indianapolis—to experience the OnStream platform for yourself. We will be offering no-obligation demos to show you how to tailor the OnStream platform to suit your property’s unique needs.
And if you’d like to start exploring the platform, take an interactive, self-guided tour today.