As operating costs continue to rise, hoteliers are facing economic pressures from all angles. This has led owners everywhere to search for new ways to drive revenue—while delivering an experience guests will want to return to.
The good news? Hotel entertainment technology can provide an unexpected source of income.
Here are four ways to drive revenue through hotel TVs:
- Monetize your hotel TV screens
When you integrate third-party advertising, a guest TV can be an opportunity to earn more from every room—without increasing your nightly rate. When guests ask themselves what they want for dinner, a timely advertisement for a local restaurant could be the answer. Similarly, local shops and attractions looking to earn business from your guests will pay for the opportunity to get offers and messages in front of them.
- Promote paid amenities
According to Oracle and Skift, 49% of hotel executives expect non-room revenue to represent an increasing share of their hotel’s revenue over the next three years. Get ahead of this trend and start increasing your earnings now by promoting your paid non-room amenities—laundry, dry cleaning, onsite fitness classes, valet parking, etc.—on every TV screen.
- Attract lucrative group bookings
Events such as conferences, weddings, or even family reunions are a great way to garner a lot of bookings all at once. Set yourself apart from the competition with custom TV screens that can communicate helpful info, direct foot traffic, and remind attendees of key dates and times.
- Encourage guest loyalty
As guest expectations continue to evolve, hotels need to be able to keep pace. Today’s guests crave more options, advanced technology, and elevated entertainment. Offering these features to guests not only creates a more memorable, comfortable stay—it can actually help to gain their loyalty and drive future revenue.
The good news: enhancing hotel technology doesn’t have to come with a large price tag. Hotels can deliver an affordable, modern entertainment experience—that meets BWH Hotels’ streaming standard—by choosing technology that works with existing infrastructure.
OnStream by DISH Business is a flexible platform built to deliver the absolute best of entertainment. From live TV to enhanced experiences like streaming and casting, hotels can innovate their on-property and keep guests coming back.
- Netflix and YouTube integrations make it easy for guests to stream their favorites
- Universal Search helps guests find content across any channel or application
- Seamless casting allows guests to watch their owned content on in-room TVs
The best part: OnStream’s customization features helps owners unlock all of these benefits—and so much more. Visit us at dish.com/bestwestern to learn more about how our technology can help you drive additional value from your hotel TVs.