Upgrading your property’s entertainment technology can feel like an overwhelming, expensive task. But imagine an upgrade that doesn’t just entertain—it saves you money while making it easier for guests to get the most value out of their stay.

With the help of new technology, Best Western owners can support staff, delight guests, and drive loyalty. Read these quick tips on harnessing the power of technology to elevate your property.

1. Deliver an experience that builds valuable guest loyalty

Today’s guests expect more from their stay. In fact, according to Oracle, 73% of travelers are more likely to stay at a hotel that offers self-serve technology.

Offering exciting, modern technology puts guests in control of their entertainment experience. Universal search makes it easy to find live and on-demand content. Additional features like streaming from third-party apps and native casting enable guests to watch their favorite programs from their personal devices.

All of this helps to create a memorable, personal experience that encourages repeat bookings.

2. Empower guests to tailor their stay

According to a study by Hospitality Technology, 52% of guests prefer digital experiences over in-person interactions with staff.

Through in-room TVs, you can promote your property’s amenities—like spa services or restaurant menus—and guests can easily make reservations using their personal devices.

While the option of calling the front desk is always available, new technology helps you give guests control over how and when they book on-site services.

3. Minimize costly disruptions by integrating with existing technology

Many hotel brands are already embracing new technology to elevate their guests’ stay. But one perceived barrier to entry is the time it takes to implement upgrades.

Adopting technology that works with hardware or software you already have can minimize downtime and expense. So, you can continue to innovate your property’s digital experience without creating disruptions for your guests.

All of this—and so much more—is possible with DISH Business. Our easy-to-use solutions power efficient digital experiences across your entire property. The technology is designed to evolve with guest needs while providing the best possible value to Best Western properties. With scalable and flexible hospitality technology, your property can stay ahead of the curve, and your guests will always find something to delight in.

Learn how to elevate entertainment and increase efficiency at dish.com/bestwestern